...Toula Perrea; Athanasios Krystallis; Charlotte Engelgreen; Polymeros Chrysochou Purpose The paper aims to address the issue of how customer value is created in the context of novel food products and how customer value influences product evaluation. Design/methodology/approach The study...

... the following: Values Consumer behaviour Brand communication Luxury branding Customer value Quantitative methods Brand luxury Fashion marketing In today’s intensely competitive market environment marketers are often positioning their offerings as artisanal to differentiate their products...

... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Fashion marketing Customer value Perceived value Online marketing Second-hand Second-hand markets represent an interesting and growing arena for consumers to buy and sell brands. Online fashion sales...

... be contacted at: jorge.vera@itesm.mx © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Satisfaction Positioning Product quality Brand loyalty Customer value Brand equity (Consumer) Brand performance Firm strategy Product performance...

... be contacted at: kwakd@umich.edu © Emerald Group Publishing Limited 2015 Consumer behavior Co-branding Customer value Sports marketing An executive summary for managers and executive readers can be found at the end of this issue. H4b. The influence of team-brand cue...

... – The question of creating and sustaining retailer brands in the long term is addressed both from a managerial and academic perspective. The longitudinal case study illustrates how a major European retailer copes with branding issues and creates customer value thanks to its brands. The article begins...