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Keywords: DMOs
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Journal Articles
Journal of Product & Brand Management (2021) 30 (1): 148–166.
Published: 11 September 2020
... (Suntikul and Jachna, 2016), identity and culture (Lugosi, 2014), while the dark side of co-creation has begun to attract some attention (Dolan et al., 2019 ; Järvi et al., 2020). Tourism Value co-creation DMOs Service ecosystem Qualitative research Destination branding Brand...
