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Keywords: Data analysis
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 30–39.
Published: 22 February 2013
... confronts small sample size, data reduction of categorical variables and scale development. © Emerald Group Publishing Limited 2013 Newspaper benefits Thematic analysis Multi‐dimensional scaling Perceptual maps Categorical data analysis Data reduction of categorical variables Data...
Journal Articles
Journal of Product & Brand Management (2004) 13 (7): 506–513.
Published: 01 December 2004
... associated with NASCAR may represent a symbolic linkage of the fan to the group. Overall, a NASCAR association should be an effective marketing tool to reach NASCAR fans. © Emerald Group Publishing Limited 2004 Brand image Data analysis Marketing strategy Simulation Product management...
