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Keywords: Data analysis
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 30–39.
Published: 22 February 2013
... and MDS will be discussed in the methodology section. Newspaper benefits Thematic analysis Multi‐dimensional scaling Perceptual maps Categorical data analysis Data reduction of categorical variables Data analysis United Kingdom The importance of benefits is well established...
Journal Articles
Journal of Product & Brand Management (2004) 13 (7): 506–513.
Published: 01 December 2004
... associated with NASCAR may represent a symbolic linkage of the fan to the group. Overall, a NASCAR association should be an effective marketing tool to reach NASCAR fans. © Emerald Group Publishing Limited 2004 Brand image Data analysis Marketing strategy Simulation Product management...
