Keywords: Debt avoidance
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Journal Articles
Journal of Product & Brand Management (2026) 35 (6): 892–905.
Published: 25 February 2026
...Kosuke Mizukoshi Purpose This study aims to investigate the mediating role of self-esteem in the relationship between human brand addiction and debt avoidance. Design/methodology/approach A quantitative mediation analysis was conducted across two surveys and one scenario-based experiment...

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