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Keywords: Decision drivers
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Journal Articles
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Free
Journal of Product & Brand Management (2012) 21 (4): 301.
Published: 13 July 2012
...‐707543‐X , ISBN: Also lists ‐13: 978‐0‐13‐707543‐0 © Emerald Group Publishing Limited 2012 --> Marketing intelligence Shopper psychology Decision drivers Online retailing ROI Shopper Intimacy is the authors' variation on “Shopper Insights” (SI). SI is designed...
