...Chundong Zheng; Ke Ma; Qi Duan; Han Wang Purpose – This paper aims to extend previously reported research on the Sisyphus Effect in consumers’ decision making to consumers classified as either maximizers or satisficers. The purpose of this study was to examine whether the Sisyphus Effect...

... decision making in sequential data (stock prices). A greater disparity between the maximum and/or minimum and the mean was perceived as carrying greater risk, and stocks that were considered riskier were avoided. This can be applied to price sequences; increasing disparity between a local maximum...

... implications This paper suggests management should frame decision‐making contexts so that minimizing personal exposure is consistent with corporate goals and objectives. Originality/value This paper is an extension of previous research examining the managers' perception of risk. In particular, this paper...

... shortcomings. © Emerald Group Publishing Limited 2011 Two‐part tariffs Decision heuristics Information processing Consumer behaviour Decision making Firms often use two‐part tariffs [1] which consist of a flat fee plus a per unit charge for usage beyond an allowance. We see increasing use...

...Jim Dupree Robert   Slee . Midas Marketing: How Midas Managers Make Markets . Ashland, Ohio : Burn the Boats Press   2007 . 186 pp. © Emerald Group Publishing Limited 2011 --> Social networks Marketing Decision making Entrepreneurs King Midas...

.... The findings support the importance of these variables in predicting WTP. © Emerald Group Publishing Limited 2011 Pricing Professional services Decision making Landscaping/lawn and garden services, carpentry, plumbing, vehicle maintenance, apparel cleaning and alteration, tax return...

...‐confidence in their capability to make an effective decision in purchasing customized PC, and having mastered enough PC knowledge. Originality/value Across a variety of domains, consumers are demanding increased customized products. While consumer decision making has become a prominent research topic...

... in the literature and contributes to the extant literature by analyzing the relationship between consumer innovativeness and consumers' acceptance of brand extensions. © Emerald Group Publishing Limited 2008 Consumers Innovation Brand extensions Consumer behaviour Decision making An executive...

... (Anderson and Narus, 1999 ; Nagle and Hogan, 2006) and managerially oriented journal articles (e.g. Hinterhuber, 2004 ; Kortge and Okonkwo, 1993 ; Shapiro and Jackson, 1978 ; Simon et al., 2003) that provide guidelines for successful price decision‐making. However, the pricing literature...

... . The Customer Learning Curve: Creating Profits from Marketing Chaos . Mason, Ohio : Thomson/South‐Western Educational Publishing   2004 . , ISBN: 0‐324‐22667‐5   $39.95 © Emerald Group Publishing Limited 2005 --> Business‐to‐business marketing Marketing strategy Decision making...

...Pingjun Jiang Investigates the role of brand name in consumers' decision making during a customization process, and develops a conceptual understanding of the factors influencing the role of brand name from a “search vs experience” perspective. Addresses the strategic relationship of brand...

... for small, but not large, bundles and similar bundles pose greater choice difficulty than dissimilar bundles. Implications of the results are discussed. © MCB UP Limited 2003 Brand management Decision making Product costs Services Marketing concepts Market forces New strategy...

... with current model showing an inverse relationship and the brand concept commanding the highest positive contribution. Brands Decision making Sales promotion Telecommunications industry A basic decision in marketing products is branding, by which a manufacturer uses a name, phrase, design...

... context, people are compelled to make decisions that can be justified. This justification involves searching for criteria on which those decisions will be judged by others and decision making which can be rationalized on those criteria. New evidence reviewed here suggests that people tend to justify...

... study are discussed. © MCB UP Limited 2000 Brands Advertising Sales promotion Decision making The addictive power of promotion is such that manufacturers must devote ever larger proportions of their marketing budgets to this “short‐term fix” and ever smaller proportions to the long...

... a retailer can use such information in determining the timing and magnitude of price markdowns. © MCB UP Limited 1999 Pricing Retailing Seasonality Decision making Demand forecasting A sunk investment Note that actual estimates of sales over the remainder of the season...

...Jess S. Boronico Type of article Theoretical with worked example © MCB UP Limited 1998 Decision making Postal services Pricing strategy Quantitative modelling Services marketing In an era of technological change, it comes as no surprise that the tremendous impact...

... of the price judgment. Car manufacturers Consumer behaviour Decision making Marketing strategy Payments Pricing strategy Leasing offers, such as “… Jaguar XJ6 3.2, …, down payment DM 22,325, DM 999 per month, 36 monthly instalments …” or “… Audi A4 Avant, …, down payment DM 15,000, DM 157...

...Madhavan Parthasarathy; Terri L. Rittenburg; A. Dwayne Ball Most existing product innovation‐decision models view decision making from a very cognitive perspective in that they presume that decision to adopt a new product is preceded by steps that parallel product information procurement...

... for organizations involved in product development are provided. © MCB UP Limited 1995 Consumer marketing Decision making Marketing strategy New product development Product‐focused organizations Product management Top management An empirical study was conducted to assess the current...