...Chundong Zheng; Ke Ma; Qi Duan; Han Wang Purpose – This paper aims to extend previously reported research on the Sisyphus Effect in consumers’ decision making to consumers classified as either maximizers or satisficers. The purpose of this study was to examine whether the Sisyphus Effect...

... Limited 2013 Price perception Variability Decision making Uncertainty management Risk Prices Sales prices Price positioning Consumer risk With increasing changes in the methods used to present prices to consumers, such as dynamic pricing systems (Kopalle et al., 1996...

... implications This paper suggests management should frame decision‐making contexts so that minimizing personal exposure is consistent with corporate goals and objectives. Originality/value This paper is an extension of previous research examining the managers' perception of risk. In particular, this paper...

... shortcomings. Two‐part tariffs Decision heuristics Information processing Consumer behaviour Decision making Firms often use two‐part tariffs [1] which consist of a flat fee plus a per unit charge for usage beyond an allowance. We see increasing use of such tariffs in consumer settings...

... in your company. Good reading. Robert   Slee . Midas Marketing: How Midas Managers Make Markets . Ashland, Ohio : Burn the Boats Press   2007 . 186 pp. © Emerald Group Publishing Limited 2011 --> Social networks Marketing Decision making Entrepreneurs King...

.... The findings support the importance of these variables in predicting WTP. Nada Nasr Bechwati can be contacted at: nnasr@bentley.edu © Emerald Group Publishing Limited 2011 Pricing Professional services Decision making Landscaping/lawn and garden services, carpentry, plumbing...

...‐confidence in their capability to make an effective decision in purchasing customized PC, and having mastered enough PC knowledge. Originality/value Across a variety of domains, consumers are demanding increased customized products. While consumer decision making has become a prominent research topic...

... in the literature and contributes to the extant literature by analyzing the relationship between consumer innovativeness and consumers' acceptance of brand extensions. © Emerald Group Publishing Limited 2008 Consumers Innovation Brand extensions Consumer behaviour Decision making An executive...

... on value‐informed pricing. © Emerald Group Publishing Limited 2007 An executive summary for managers and executive readers can be found at the end of this article. Pricing Customers Organizational processes Decision making Faced with increased price pressure in their business...

... Marketing Chaos . Mason, Ohio : Thomson/South‐Western Educational Publishing   2004 . , ISBN: 0‐324‐22667‐5   $39.95 © Emerald Group Publishing Limited 2005 --> Business‐to‐business marketing Marketing strategy Decision making In a new twist on the B2B integrated marketing...

...Pingjun Jiang Investigates the role of brand name in consumers' decision making during a customization process, and develops a conceptual understanding of the factors influencing the role of brand name from a “search vs experience” perspective. Addresses the strategic relationship of brand...

... Limited 2003 Brand management Decision making Product costs Services Marketing concepts Market forces New strategy A new strategy for marketers seeking to differentiate their offers from the competition is to bundle products and services together. Bundling poses a new challenge...

... market segments quickly (Dawar and Anderson, 1994; Milewicz and Herbig, 1994). Brand extensions © MCB UP Limited 2002 Brands Decision making Sales promotion Telecommunications industry A basic decision in marketing products is branding, by which a manufacturer uses a name...

... context, people are compelled to make decisions that can be justified. This justification involves searching for criteria on which those decisions will be judged by others and decision making which can be rationalized on those criteria. New evidence reviewed here suggests that people tend to justify...

... Decision making The addictive power of promotion is such that manufacturers must devote ever larger proportions of their marketing budgets to this “short‐term fix” and ever smaller proportions to the long‐term health of their brands (Kahn and McAlister, 1997, p. 20). Risks of high spending...

... a retailer can use such information in determining the timing and magnitude of price markdowns. © MCB UP Limited 1999 Pricing Retailing Seasonality Decision making Demand forecasting Sales over the week with a given price markdown/Sales over the week with the current price. Note...

...Jess S. Boronico Type of article Theoretical with worked example (1) Subject to: (2) (3) where ω = γ + θ, and E (•) and represents the expectation operator. Expectation is required since demand is stochastic. © MCB UP Limited 1998 Decision making...

... by hypothesis 2: © MCB UP Limited 1998 Car manufacturers Consumer behaviour Decision making Marketing strategy Payments Pricing strategy Leasing offers, such as “… Jaguar XJ6 3.2, …, down payment DM 22,325, DM 999 per month, 36 monthly instalments …” or “… Audi A4 Avant, …, down...

...Madhavan Parthasarathy; Terri L. Rittenburg; A. Dwayne Ball Most existing product innovation‐decision models view decision making from a very cognitive perspective in that they presume that decision to adopt a new product is preceded by steps that parallel product information procurement...

... Consumer marketing Decision making Marketing strategy New product development Product‐focused organizations Product management Top management The purpose of the current study is to seek answers to several questions. First, “What is the current state of practice regarding the structure...