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Keywords: Demand analysis
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Journal Articles
Threshold effects in pricing of high-involvement services
Available to Purchase
Journal of Product & Brand Management (2014) 23 (2): 121–130.
Published: 14 April 2014
... to investigate price ending effects, it still concludes that price ending effects do exist for a variety of products, and that consumers make product quality inferences from price signals. Pricing Services marketing Conjoint analysis Demand analysis Hierarchical Bayes The successful setting...
