..., by definition, precludes theory advancement. It provides a fresh “theoretical lens” for brand researchers. Michael T. Ewing can be contacted at: michael.ewing@buseco.monash.edu.au © Emerald Group Publishing Limited 2006 Brands Design and development Brands appear to confer value...

... uncertain and competitive. The level of investment in product design, development and technology necessary to be competitive has raised the barriers to entry in many industries and left some companies out of the race. Today′s high technology environment requires companies to integrate human assets...