... did not affect these outcomes. Moreover, destination image and the Erasmus experience had a positive effect on destination brand love. Practical implications Destination marketers should focus on enhancing the Erasmus experience and on improving destination image perception, as these factors help...

..., although most are similar in nature. Crompton (2004 , p. 268) defines sponsorship based on exchange theory where: Sponsorship Olympic Games Country image Destination image Supplier evaluation An executive summary for managers and executive readers can be found at the end of this article...