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Keywords: Destination product quality
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Journal Articles
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
Available to Purchase
Journal of Product & Brand Management (2021) 30 (1): 132–147.
Published: 31 August 2020
.... An online survey was carried out to collect data, which yielded 210 completed usable responses. Structural equation modelling – partial least squares was used to test the study hypotheses. Findings Findings from this study revealed that eWOM and destination product quality affect DBI. Moreover, data...
