Keywords: Development
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Journal Articles
Journal of Product & Brand Management (2012) 21 (1): 68–70.
Published: 24 February 2012
...Eiren Tuusjärvi; Toni Ryynänen Erik   Roscam Abbing . Brand‐driven Innovation – Strategies for Development and Design . Lausanne : AVA Publishing   2010 . 208 pp. , ISBN: 9 782940 411283 © Emerald Group Publishing Limited 2012 --> Brand‐driven innovation...

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