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Keywords: Diversity
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Journal Articles
Journal of Product & Brand Management (2026) 35 (2): 222–236.
Published: 18 February 2025
...Deepika Naidu; Anabella Donnadieu Borquez Purpose Brands are increasingly committing to improving diversity, equity and inclusion (DEI) within their marketing practices. One way that brands can show their commitment to DEI is by offering inclusive product lines. This paper aims to examine...
Journal Articles
Journal of Product & Brand Management (2024) 33 (8): 949–967.
Published: 20 November 2024
...Thuy D. Nguyen; Majed Yaghi; Gopala Ganesh; Charles Blankson; Audhesh K. Paswan; Robert Pavur Purpose Diversity, equity and inclusion ideology is the latest appeal of individual compassion, institutional legitimacy and enlightened society. Specific to higher education, diversity, equity...
