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Keywords: Dominant design
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Journal Articles
Journal of Product & Brand Management (2013) 22 (1): 18–29.
Published: 22 February 2013
.... Findings The study results have supported six research hypotheses, viz. technology acquisition intent (TAI) to new product commercialization relationship, direct influence of dominant design, market heterogeneity, and network externalities on the firm's TAI relationship. The results...
