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Keywords: Downturn
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Journal Articles
Journal of Product & Brand Management (2025) 34 (7): 1023–1040.
Published: 12 June 2025
...Walter Palomino-Tamayo; José Luis Wakabayashi; Guido Rojer Purpose This study aims to conduct a meta-analysis and literature review on the effects of recessions on consumer brand evaluations. It examines how downturns influence various evaluation dimensions through the lens of Skinner’s...
Includes: Supplementary data
