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Keywords: Dual coding theory
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Journal Articles
Journal of Product & Brand Management (2024) 33 (5): 604–617.
Published: 28 May 2024
... of hypotheses. Jung Eun Lee can be contacted at: jlee@auburn.edu 16 08 2023 25 01 2024 07 04 2024 09 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Order effect Belief-adjustment model Dual coding theory Mental...
Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 281–292.
Published: 14 April 2020
... 19 01 2020 04 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Purchase intention Dual coding theory Sensory marketing Olfactory imagery vividness Scent Brand names The personal care products market, including haircare...
