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Keywords: Dual processing
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Journal Articles
Journal of Product & Brand Management (2017) 26 (6): 600–615.
Published: 18 September 2017
... Licensed re-use rights only Neuroscience Brand evaluation Regression analysis Information processing Brand performance Dual processing Implicit attitudes Marco Vriens is the corresponding author and can be contacted at: mvriens@uwlax.edu 02 10 2016 29 03 2017 29 03...

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