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Keywords: Dual processing
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Journal Articles
Journal of Product & Brand Management (2017) 26 (6): 600–615.
Published: 18 September 2017
... Information processing Brand performance Dual processing Implicit attitudes Behavioral economics and neuro science have credibly shown that human decisions do not always optimize utility, and they are likely to rely in part or even fully on heuristics (Gigerenzer and Gaissmaier, 2011). This has led...
