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Keywords: Dynamic brands
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Journal Articles
Journal of Product & Brand Management (2019) 28 (4): 445–461.
Published: 28 May 2019
...Catarina Lelis Purpose The purpose of this paper is to identify the chromatic approaches in dynamic brand identities, describing and analysing new trends, patterns or shared strategies which seem to be taking place and renunciating the consistent use of corporate colours in some brands. Design...
