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Keywords: Dynamic pricing
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Journal Articles
Journal of Product & Brand Management (2014) 23 (6): 420–428.
Published: 09 September 2014
.../value – The investigation links differing goals created by the type of auction to the potential impact of the reference price. In addition, we explore the effects of multiple reference prices on consumer valuations. © Emerald Group Publishing Limited 2014 Dynamic pricing Online auctions...
