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Keywords: ELM
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Journal Articles
Journal of Product & Brand Management (2020) 29 (2): 209–222.
Published: 29 May 2019
... it as if it is a crisis or risk, even a minor threat may evolve into a crisis (Holladay and Coombs, 2013 , p. 451). Fake news Crisis response strategies Crisis management Social media ELM Information processing Brand image Reputation Consumer privacy The speed through which information disseminates...
