Keywords: Economic performance
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Journal Articles
Journal of Product & Brand Management (2010) 19 (5): 327–334.
Published: 24 August 2010
...' perceptions about a premium own‐label food product. By testing existing knowledge in a new context, the paper makes incremental contribution to the knowledge on own‐label products, and provides insights for practitioners. Product management Brand names Economic performance Olive oil Greece...

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