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Keywords: Economic performance
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Journal Articles
Journal of Product & Brand Management (2010) 19 (5): 327–334.
Published: 24 August 2010
... owners and retailers by the success of own‐label products (Yelkur, 2000). An executive summary for managers and executive readers can be found at the end of this article. Product management Brand names Economic performance Olive oil Greece © Emerald Group Publishing Limited 2010...
