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Keywords: Economic trends
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Journal Articles
Journal of Product & Brand Management (2007) 16 (4): 220–225.
Published: 24 July 2007
... deliver brand messages. They are: © Emerald Group Publishing Limited 2007 Economic trends Brands Brand management Consumerism Target markets An executive summary for managers and executive readers can be found at the end of this article. Consumers drive the universe. Not brands...
