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Keywords: Electrical goods
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Journal Articles
Journal of Product & Brand Management (2012) 21 (7): 538–546.
Published: 26 October 2012
... consumer goods Washing machines Regression analysis Pricing Electrical goods Italy The customer value‐based approach sets the price of an offering based on the value assigned by the customer, rather than based on costs or on competition (Busacca et al., 2004). So, value‐based pricing...
