...Sandra Maria Correia Loureiro; Ricardo Godinho Bilro; Arnold Japutra Purpose This paper aims to explore the relationships between website quality – through consumer-generated media stimuli-, emotions and consumer-brand engagement in online environments. Design/methodology/approach Two...

... to adopt a brand. For managers, research findings would allow them to draft better marketing and advertisement strategies that enhance consumer perception value of high technology brands and positive emotional experience. Originality/value Although the literature reports considerable research on brand...