Keywords: Emotional brands
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

Teresa Fernandes, Mariana Moreira
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (2): 274–286.
https://doi.org/10.1108/JPBM-08-2017-1545
Published: 28 February 2019
...., 2011 ; Hollebeek et al., 2014). Satisfaction Consumer–brand relationships Brand loyalty Consumer brand engagement Functional brands Emotional brands Brand loyalty, the core of brand equity (Keller, 1993), is a driving force of competitive advantage, as it helps firms develop...
View article titled, Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
Open the PDF for Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships in another window
Add to Citation Manager for Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options