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Keywords: Emotional intelligence
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Journal Articles
Emotional intelligence, external emotional connections and brand attachment
Available to Purchase
Journal of Product & Brand Management (2018) 27 (5): 545–556.
Published: 15 November 2018
...Anna J. Vredeveld Purpose The purpose of this research is to develop a better understanding of emotional brand attachment by examining two of its antecedents: external emotional brand connections and emotional intelligence. Design/methodology/approach Data were collected using survey...
