Skip to Main Content
Keywords: Emotional intelligence
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2018) 27 (5): 545–556.
Published: 15 November 2018
...Anna J. Vredeveld Purpose The purpose of this research is to develop a better understanding of emotional brand attachment by examining two of its antecedents: external emotional brand connections and emotional intelligence. Design/methodology/approach Data were collected using survey...

or Create an Account

Close Modal
Close Modal