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Keywords: Emotional responses
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Journal Articles
Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework
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Journal of Product & Brand Management (2024) 33 (5): 533–544.
Published: 26 March 2024
... resonance and emotional responses by incorporating the direct and moderating effects of social network proneness toward fashion retail brands. Design/methodology/approach By using snowball sampling, this study recruited 441 netizens (who were using fashion retail brands) and obtained their responses...
