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Keywords: Employee behavior
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Journal Articles
Journal of Product & Brand Management (2017) 26 (2): 190–203.
Published: 18 April 2017
...Daniel Hoppe Purpose The purpose of this paper is to investigate the interrelationships between different foci of commitment, namely, department commitment (DC) and corporate brand commitment (CBC), and their relationship toward favorable employee behavior on the same level of aggregation...

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