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Keywords: Employee brand equity
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Journal Articles
Journal of Product & Brand Management (2021) 30 (6): 834–853.
Published: 12 May 2021
...Donna Smith; Jenna Jacobson; Janice L. Rudkowski Purpose The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activity...
