Keywords: Employee influencers
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Journal Articles
Journal of Product & Brand Management (2021) 30 (6): 834–853.
Published: 12 May 2021
... This qualitative research uses a case study of employee influencers at SoulCycle, a leading North American fitness company and examines 100 Instagram images and 100 captions from these influential employees to assess the three EBE dimensions. Findings Brand consistent behavior (what employees do) was the most...

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