Keywords: Employee performance
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Journal Articles
Journal of Product & Brand Management (2020) 29 (3): 273–287.
Published: 26 July 2019
...Liem Viet Ngo; Nguyen Phong Nguyen; Kim Thien Huynh; Gary Gregory; Pham Hung Cuong Purpose Internal branding efforts are essential in improving employee performance in services marketing. Drawing on reformulation of attitude theory, this paper aims to contribute to the internal branding literature...

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