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Keywords: Employee voice
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Journal Articles
Journal of Product & Brand Management (2021) 30 (6): 834–853.
Published: 12 May 2021
... at http://creativecommons.org/licences/by/4.0/legalcode . Instagram Employee voice Internal branding Employee brand equity Employee influencers Employee social media Marketing scholars and practitioners increasingly acknowledge the important role that employees play in brand value co...
