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Keywords: Employees attitudes
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Journal Articles
Journal of Product & Brand Management (2010) 19 (6): 401–409.
Published: 21 September 2010
...Temi Abimbola; Ming Lim; Carley Foster; Khanyapuss Punjaisri; Ranis Cheng Purpose The corporate branding concept places an emphasis on employees' attitudes and behaviours. This has given rise to internal branding and employer branding, which argue for a closer alignment between the employees...
