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Keywords: Employees behaviour
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Journal Articles
Journal of Product & Brand Management (2010) 19 (6): 401–409.
Published: 21 September 2010
... and integrated corporate brand management. © Emerald Group Publishing Limited 2010 Corporate branding Brand management Employees attitudes Employees behaviour An executive summary for managers and executive readers can be found at the end of this article. Balmer and Gray (2003...
