... of this study is to extend previous findings by investigating the influence of motivational affordances included in a gamified activity used during recruitment on individuals’ engagement and how this, in turn, affects employer familiarity, employer reputation and organizational attractiveness. Design...

...Shuai Chen; Weiwen Wang; Juan Zhou; Shuyue Zhang; Anqi Ge; Juan Feng; Yun Zhou Purpose This paper aims to propose a novel candidate view of research on employer reputation. The authors examine how candidates evaluate a company’s employer reputation after failing in the job application process...