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Keywords: Enjoyment
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Journal Articles
Journal of Product & Brand Management (2015) 24 (7): 770–778.
Published: 16 November 2015
... and peak consumption experiences. Design/methodology/approach Diners at an all-you-can-eat restaurant were either charged $4 or $8 for an Italian lunch buffet. Their taste, satisfaction and enjoyment evaluation of each piece of pizza they had was taken along with other measures of behavior and self...
