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Journal Articles
Journal of Product & Brand Management (2009) 18 (4): 314–315.
Published: 17 July 2009
... . 166 pp. $24.99 (hardback) www.ftpress.com © Emerald Group Publishing Limited 2009 --> Enterprise Marketing Product development Innovation From Concept to Consumer: How to Turn Ideas into Money by Phil Baker, cofounder of Think Outside (creator of the Stowaway...
