...Jim Dupree Robert   Slee . Midas Marketing: How Midas Managers Make Markets . Ashland, Ohio : Burn the Boats Press   2007 . 186 pp. © Emerald Group Publishing Limited 2011 --> Social networks Marketing Decision making Entrepreneurs King Midas...

...Catheryn Khoo‐Lattimore Seven chapters in this book highlight the success of each one of the seven entrepreneurs in detail. I found myself flipping the pages so I could start reading on the success stories of brands that I am familiar with, such as Baby Einstein and Clif Bar. Julie Aigner‐Clark...

...Andrew Abela Start‐ups Entrepreneurs Management effectiveness Brands Corporate branding It is hard not to love Guy Kawasaki. His fresh, honest, and often amusing perspective on everything he writes about is combined with solid and exceedingly useful insight and guidance. His bestseller...

...Elizabeth B. Goldsmith Ronald E. Goldsmith Nancy F.   Koehn . Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell . Boston, MA : Harvard Business School Press   2001 . 469 pp. , ISBN: 1‐57851‐221‐2   $39.95 Brands Consumer marketing...

... for a short period. Small companies and individual entrepreneurs would benefit most from this broader but shorter protection. © MCB UP Limited 1993 Copyright Innovation Intellectual property Media Patents USA Entrepreneurs Small firms VOLUME 2 NUMBER 2 1993 Breadth of Coverage...