.... Gender Entrepreneurship Simulation Reactive pricing Decision style Price reaction Optimal management of prices is critical to the long-term success of firms. Marketing managers need to assess relationships between price, demand and profitability to manage their prices in a gainful way. The use...

...Geoffrey P. Lantos Frederick G. Crane Marketing for Entrepreneurs, Second Edition Los Angeles, CA Sage 2013 245 pp. 9781452230047 USD: $55 (Softback) © Emerald Group Publishing Limited 2014 --> Entrepreneurship Entrepreneurial marketing Venture...

... management Entrepreneurship Ethics For those looking for a broad range of great branding examples in sports, look no further. Branded covers everything from minor league baseball to FedEx, with stops along the way at upstart and start‐from‐nothing apparel companies, worn‐out brands from...

... Entrepreneurship Leaders Business strategy Would you want to read a technology startup version of When Harry Met Sally?, a story about two doctoral students building the most amazing internet success of our time? Only this story entails transforming a mathematical term into a popular verb used...