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Keywords: Environmental concern
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Journal Articles
Journal of Product & Brand Management (2025) 34 (6): 788–801.
Published: 05 June 2025
...Gunjan Malhotra; Gunjan Dandotiya Purpose This study aims to empirically examine consumers’ attitudes and motivations to buy luxury rental products. Specifically, it examines the influence of conspicuous value, environmental concern, luxury symbolism and consumers’ skepticism of luxury rental...
Journal Articles
Journal of Product & Brand Management (2024) 33 (7): 902–913.
Published: 08 August 2024
...René Heiberg Jørgensen; Jan Møller Jensen; Yingkui Yang Purpose The purpose of this paper is to examine the influence of environmental concern, perceived consumer effectiveness (PCE), green self-identity and social influence on Danish Generation Z consumers’ green purchase intention across three...
