Keywords: Equity
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Journal Articles
Journal of Product & Brand Management (2024) 33 (8): 949–967.
Published: 20 November 2024
...Thuy D. Nguyen; Majed Yaghi; Gopala Ganesh; Charles Blankson; Audhesh K. Paswan; Robert Pavur Purpose Diversity, equity and inclusion ideology is the latest appeal of individual compassion, institutional legitimacy and enlightened society. Specific to higher education, diversity, equity...
Journal Articles
Journal of Product & Brand Management (2001) 10 (5): 264–275.
Published: 01 September 2001
... perceived the company’s differential pricing structure as being unfair? More importantly, are there times when such pricing is acceptable? An understanding of the concepts of distributive and procedural justice, as well as equity theory and dual entitlement, provides managers with the defining principles...

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