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Keywords: Ethical
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Journal Articles
Journal of Product & Brand Management (2012) 21 (1): 68.
Published: 24 February 2012
...Jayasankar Ramanathan Timothy M. Devinney , Pat Auger and Giana M. Eckhardt . The Myth of the Ethical Consumer . New York, NY : Cambridge University Press 2010 . 258 pp. $36.99 , ISBN: 978‐0‐521‐74755‐4paperback Edited by Geoffrey P. LantosStonehill...
