Keywords: Ethical marketing
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Journal Articles

Making a brand “inclusive” with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-being

Amrita Bansal, Swati Sisodia, Varsha Jain
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2026) 35 (2): 203–221.
https://doi.org/10.1108/JPBM-07-2024-5296
Published: 15 January 2026
... Consumer inclusion Supplier engagement Brand strategy Ethical marketing Social responsibility Non-consumer stakeholders Marketing ethnography Inclusive design Brand trust Developing economies There is a pressing need for brands to keep up with changes in society and culture (Song et al...
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