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Keywords: Expatriation
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Journal Articles
Journal of Product & Brand Management (2026) 35 (7): 1057–1070.
Published: 29 April 2026
...Geneviève Morin; Nataly Levesque; David Talbot Purpose This study aims to investigate expatriates’ engagement with social media influencers from a human brand perspective. Expatriate consumer profiles were identified based on their engagement behaviors and the contextual and psychosocial factors...
