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Keywords: Expectation violation theory
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Journal Articles
Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach
Available to Purchase
Journal of Product & Brand Management (2022) 31 (2): 279–292.
Published: 14 June 2021
... 2021 07 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Negative eWOM Expectation violation Brand love Brand hate Brand communication Social media Expectation violation theory Electronic word-of-mouth (eWOM) occurs when...
