... of the confounds presumed to cause the inconsistencies between studies. Findings – Study 1 shows that measurement of different reference prices within the same experiment leads to carryover effects, which inflate the correlation between measures. Expected price and fair price appear to be conceptually...

...Jeffrey E. Danes; Joan Lindsey‐Mullikin Purpose This paper presents a model relating Nagle and Holden's factors of price sensitivity to expected price and willingness to pay. This work presents various perspectives on price elasticity/sensitivity, empirically tests aspects of the influence...