... for a specified, normally relatively short, period of time. Although price promotions have been the subject of much previous research, a detailed study of the effects of time limit restrictions on consumer behavior is warranted. Design/methodology/approach The study incorporates an experimental approach...

...Sarah Maxwell; Hooman Estelami; Damien Mather; John Knight; David Holdsworth Purpose Aims to conduct research on consumer willingness to buy genetically modified (GM) foods with a price advantage and other benefits, compared with organic and ordinary types of foods, employing a robust experimental...

... is refunded and a price‐beating guarantee (PBG) where a retailer offers an additional compensation. Design/methodology/approach A questionnaire is used to collect information on 180 non‐student respondents in an experimental framework where low‐price guarantee dimension is manipulated through three...