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Keywords: Extended warranties
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Journal Articles
Journal of Product & Brand Management (2019) 28 (7): 787–799.
Published: 29 May 2019
...Kiran Karande; Mahesh Gopinath Purpose Product failures can lead to customer dissatisfaction, negative brand attitudes and a loss of brand equity. The purpose of this paper is to investigate whether extended warranties offer a mechanism to mitigate the negative effects of product failure...
