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Keywords: FMCG brands
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Journal Articles
Journal of Product & Brand Management (2012) 21 (4): 265–274.
Published: 13 July 2012
...' wealth gains of pharmaceutical versus FMCG brand acquisitions and domestic versus cross border buyouts respectively. Findings The results indicate that the acquiring company shareholders have gained positive and significant returns on the announcement of a brand acquisition as it offers instant...
