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Keywords: Fairtrade label
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Journal Articles
How do dual sustainable-labeling strategies enhance products’ perceived value?
Available to Purchase
Journal of Product & Brand Management (2024) 33 (7): 828–841.
Published: 08 July 2024
.../methodology/approach Two online experiments are conducted with private label brands: one with organic and Fairtrade labels and one with organic and local labels. For each experiment, a conditional process analysis was used with the labeling strategy (i.e. no label vs organic label vs Fairtrade/local label vs...
Includes: Supplementary data
