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Keywords: False advertising
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Journal Articles
A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
Available to Purchase
Journal of Product & Brand Management (2020) 29 (2): 168–179.
Published: 28 August 2019
... Emerald Publishing Limited Licensed re-use rights only Brand image Fake news Denialism Brand protection Brand safety False advertising Health and beauty advertising Information transparency “Eat your Spinach; it’s high in Iron.” Most people have heard something along...
